Thursday, April 26, 2007

I'm sure it was a whole wheat donut...

Fights Obesity on 'Rachael Ray'
Former President Bill Clinton appears on an episode of "Rachael Ray" today
to announce a partnership with the popular chef to publicize various
anti-obesity initiatives, the New York Times reported yesterday. Clinton used
his surprise cameo in Ray's television kitchen to publicize the collaboration
between her nonprofit Yum-o Organization and the Clinton Foundation's Alliance
for a Healthier Generation, founded in cooperation with the American Heart
Ray's nonprofit Yum-o Organization is intended to educate
consumers about healthy, easy-to-prepare foods through a variety of channels,
including show segments, a dedicated Web site, scholarships and related media
exposure. (The name is taken from Ray's frequent exclamation of culinary

Nice timing, considering that I just saw Ray Ray in a DUNKIN’ DONUTS commercial this morning, where she grabs “her regular coffee and donut to go”. Real brand synergy there.

Edited Friday 4/27: Ok, fine, I saw the commercial again this morning and it's actually a "bagel and coffee", not a donut. Marginal improvement. Still! Anti-obesity initiatives + Dunkin' Donuts = false equation.

No comments: