NB: I meant to post this a few days ago, but have not had the chance to edit it properly (read: look over once). I sort of hate linking to the Times because it will only be viewable for a week or two, but I figured since I went to all the trouble of writing (read: bothered to jot down in between page refreshes checking for new email) this, I might as well post it. Appologies for the poor structure and uninspired linkage. This is one of few archives I will not look back upon with delight.
Couple of things I find interesting about this – yes, I think you should disclose if you are getting inside information from a company when you blog about it. Saying you “heard from someone” that "blah blah yay!Wal-Mart" without disclosing that the “someone” you heard it from is their PR agency is pretty disingenuous. However let’s never confuse blogger with journalist. This is journalism. This is blogging. I seriously doubt that the content of these blogs is being radically altered. That’s the point – they find people who already love them some Wal Mart and just feed them extra info. Like if your drug dealer had a customer loyalty program where he gave you better smack in exchange for you talking it up to some friends. You’re a druggie to begin with; your friends know where you are coming from. How can I get hooked up with one of these deals? I already missed the boat on the Veronica Mars blogger day. And yes, the bitterness that torments my soul knowing if I had been a better blogger I could have been one of the chosen few knows no bounds. Thanks for asking. I’ve sung the praises of Time Warner Cable, though I think HBO on Demand should be part of the regular HBO package. I really, really love Starbucks despite any negative corporate image problems. Screw you and your carpel-tunnel Ms. Barista; fire me up a caramel macchiato. I would totally accept some free lattes in exchange for plugging Starbucks on my clearly relevant and impactful blog. Hello, it's in the name already! Because as much as housecoffee will kill me for this, they give me my fix. The actual coffee is consistently overroasted to a nice burnt taste and $4 for bean-water and milk still galls me. But it’s the always the same. Every time, everywhere. And I do mean everywhere. Knowing that I need only travel a mere 2 blocks from work or from home or from almost anywhere in New York City safe enough to take my parents and I can obtain the same exact blend of espresso, milk and carefully orchestrated coffee-house experience soothes my soul. Not enough to make up for missing the Veronica Mars Blogger Day, but you know. It helps. And I will certainly tell you guys when Starbucks starts paying me off to posts these odes. Till then, you can trust that any “insider information” I post is obtained the good old fashioned blogger way: by making it up.